Top 5 Hasbro Games Apps Performance in Brazil Q4 2023

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In the fourth quarter of 2023, Hasbro's top five games on the unified platform in Brazil exhibited a range of performance metrics in terms of downloads, revenue, and weekly active users.

MONOPOLY GO! had a strong quarter, with revenue consistently increasing from the start of the quarter, peaking at approximately $61K in the week of December 18. Downloads fluctuated, starting at around 68K in late September and ending at approximately 60K in the last week of December. Weekly active users saw a slight decline from around 191K to 192K throughout the quarter.

Magic: The Gathering Arena saw a notable spike in revenue mid-November, reaching about $14K. However, downloads showed a downward trend, starting at nearly 1.9K at the end of September and dropping to roughly 1.9K by the end of December. Weekly active users remained relatively stable, fluctuating between 12K and 15K throughout the quarter.

World of Peppa Pig: Kids Games experienced significant growth in downloads, particularly in early December, peaking at around 70K. Revenue remained steady, with a slight increase towards the end of the quarter, reaching approximately $1.3K in the last week of December. Weekly active users saw a substantial increase, climbing from around 98K at the end of September to over 133K by the end of December.

Power Rangers: Legacy Wars had a more modest performance. Revenue showed minor fluctuations, peaking at around $1.5K in late October. Downloads remained relatively stable, starting at around 5.3K and ending at approximately 5.7K. Weekly active users saw a slight decline from 9.5K to 8.8K throughout the quarter.

MY LITTLE PONY: MAGIC PRINCESS showed an interesting trend with a spike in revenue in early December, reaching about $1.2K. Downloads remained steady, with a slight increase towards the end of the quarter, peaking at around 14.5K. Weekly active users fluctuated but ended the quarter at a stable rate of approximately 135K.

These insights are sourced from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.